b2b commerce

The Opportunity

We design, build, implement, host and support B2B ecommerce web sites for manufacturing organizations. A B2B ecommerce web site can play a very strategic role by enhancing and reinforcing customer relationship, reduce friction in the sales process, customized pricing, personalized offerings etc.

A B2B commerce site can take many forms depending upon business need. It can be a customer portal solutions, a parts reselling portal for customers and resellers, a direct-to-customer sales channel.

A B2B site offers an opportunity and platform to innovate and expand the existing customer relationship through new business models, new products and conceirge services.

Types of B2B eCommerce Sites

B2B Business Innovation

New Business Model

One of the most popular model for building a sticky relationship with a customer based on recurring revenue, platform integration and convenience. Subscribers increase the value of your company, increase the life time value of a customer, smooth out demand, provide free market research and boost cash flow. All of this leads to a loyal customer who is not price sensitive but is willing to pay more in exchange for ease of doing business.


New Revenue Sources

ECommerce allows B2B sellers the ability to leverage existing customer relationships for new products and services to complement the existing offerings which add value. These products can be in the form of a physical product or a service and in many cases, can be sourced  from OEMs and resold through the online store. Drop ship models are equally popular appraoches to develop new product categories without incurring the carrying costs of new inventory.


Multi-channel Customer Relationship

B2B platforms provide a rich ecosystem to develop a deeply engaged customer relationship across multiple channels which are massively personalized. Online sites are a huge and extremely rich source of consumer behavior data which can be mined; customized to show products they are most likely to buy, special pricing, personalized offers and promotions. By personalizing the site based on data analytics, a customer will reward the business through repeat purchases, basket size, average order value and overall customer lifetime value.

How We Do It

Aurora Digital is a leading provider of custom built B2B and B2C eCommerce systems. Our solutions are 100% designed to meet cutomer’s business requirements such that it enhances their brand value and deepens their customer relationship. Our services include all aspects of the online commerce solution including:

Requirements Gathering

We work closely with project sponsors and senior business executives to capture and document the critical business requirments for the site.

System Design

We will devlop the design and architecture of the complete system such that the business requirements can be met.

System Development

Store development on leading eCommerce platfroms or custom built with proprietary architecture. We support all leading platforms including Magento, Shopify & WooCommerce.

System Integration

System integration with backend enterprise applications including ERP, CRM, Google Analytics, Logistics and Supply Chain.


Support and Hosting

We can provide highly secured and high performance hosting services through our partners.


Digital Marketing

We provide a very comprehensive set of services through phases of awareness creation, engagement, conversion and ascension of a customer into an advocate of your business. Please read about our Digital Marketing services here.

Why Us?

  • More than 25 years of IT experience in software design, development, integration and testing
  • One stop shop for IT, Site Marketing and Support needs.
  • Global resources for round the clock development and customer support

Our Work

New Site Development

Case Study

Marketplace Integration

Case Study



Case Study

eCommerce & CMS

WooCommerce, Magento1.x/2.x, WordPress


R, Tableau, Power BI, Google Analytics, Google Tag Manager, Google Search Console

Digital Marketing Technologies

HubSpot, Pardot, Marketo

Web and Mobile App

.NET, Java/J2EE, IoS/Swift, Android, PHP

Cloud Computing

Microsoft Azure, Amazon Web Services


VB, VB.NET, Java, C#, C, C++, VC++, PHP, PL/SQL, T-SQL


Oracle, MS-SQL Server, MySQL, PostgreSQL

Graphical Tools

Adobe Illustrator, Corel Draw, Adobe Photoshop


Transforming Retail, Manufacturing & Enterprise with Digital Technologies.



© 2019 Aurora Digital Group.